Usability in web and to a lesser extent in graphic design is now becoming more and more important as the average user is no spoiled by choice of information sources but drowned in them.
The average visitor seeks content that is immediate, gratifying and induce an emotional response in form of humour, entertainment, offense or gossip. In short, they want a connection with what they are reading and the window for that is becoming increasingly smaller.
On the back of this, social media is becoming increasingly important as they present total immersion within the reader where not only are they absorbing the information stream but are creating, contributing and echoing. What this means that the average Joe in Melbourne becomes part of a global network engaged in a think tank on global issues.
The scale can be of any size, and consumerism is increasingly relying on online reaffirmation of their choice of product. To the supplier/reseller/manufacturer this is too costly to ignore.
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Usability and design
Usability in web and to a lesser extent in graphic design is now becoming more and more important as the average user is no spoiled by choice of information sources but drowned in them.
The average visitor seeks content that is immediate, gratifying and induce an emotional response in form of humour, entertainment, offense or gossip. In short, they want a connection with what they are reading and the window for that is becoming increasingly smaller.
On the back of this, social media is becoming increasingly important as they present total immersion within the reader where not only are they absorbing the information stream but are creating, contributing and echoing. What this means that the average Joe in Melbourne becomes part of a global network engaged in a think tank on global issues.
The scale can be of any size, and consumerism is increasingly relying on online reaffirmation of their choice of product. To the supplier/reseller/manufacturer this is too costly to ignore.