Poorly designed web sites are easy enough to recognise. You don’t need to be a web or graphic designer to spot one. The result is majority of the traffic simply hitting the back button rather then reading any of the content.
Saying this, however, is easier flagged then addressed as aesthetics are entirely subjective. For the average individual or Australian company looking for a new website design the difference between good and poor design becomes a matter of personal preference rather then usability and end results… sales. Combine this with Google Adwords or SEO and you are looking at a pretty hit and miss scenario if the potential customer is not taken into account.
An important factor often overlooked during the website redesign is the question of how users find your business among the plathora of competitors all gunning for the same audience? SEO (search engine optimisation) helps tremendously to not only bring greater visibility and drive users to your website but the ability to specifically target queries that users may have e.g. reviews, news, discounts etc.
Search engine companies offer the best gateway to the increasingly tech-savvy potential customer.
There has been a lot of recent turmoil to be observed not only in the SEO business in Melbourne but further across graphic and web design fields. Not only in relation to project deliverables but further to providing a real and measurable return on investment.
The difficulty lies in the not only customisation or the lack there of in custom solutions across different types of businesses in Melbourne and greater Australia but the lack of general care involved in ensuring that the solutions offered actually delivers a positive effect on the bottom lines.
Before signing up to the yet another rainmaker’s fools gold be sure to not only read the fine print as laid out in the contract but do a little research in the figures presented in the offer.
Usability in web and to a lesser extent in graphic design is now becoming more and more important as the average user is no spoiled by choice of information sources but drowned in them.
The average visitor seeks content that is immediate, gratifying and induce an emotional response in form of humour, entertainment, offense or gossip. In short, they want a connection with what they are reading and the window for that is becoming increasingly smaller.
On the back of this, social media is becoming increasingly important as they present total immersion within the reader where not only are they absorbing the information stream but are creating, contributing and echoing. What this means that the average Joe in Melbourne becomes part of a global network engaged in a think tank on global issues.
The scale can be of any size, and consumerism is increasingly relying on online reaffirmation of their choice of product. To the supplier/reseller/manufacturer this is too costly to ignore.
Web and graphic designs are dominated by trends and for a long time, the web design field has been dominated by excessive use of Flash without consideration of the end user. With the inevitable rise of HTML5 and CCS3 the fate of Flash comes under fire, especially with the rise of load times as a factor in the Google algorithm.
Gartner’s Ray Valdes weights in on the issue of Flash (in particular, in context of Apple’s stance on Flash in portable devices) and makes a few interesting points. The most interesting of which is that for the enterprise level websites neither Adobe Flash nor HTML5 will come into play as polish of that nature does not function in stake-holder driven environments.
Webdesign that works
Poorly designed web sites are easy enough to recognise. You don’t need to be a web or graphic designer to spot one. The result is majority of the traffic simply hitting the back button rather then reading any of the content.
Saying this, however, is easier flagged then addressed as aesthetics are entirely subjective. For the average individual or Australian company looking for a new website design the difference between good and poor design becomes a matter of personal preference rather then usability and end results… sales. Combine this with Google Adwords or SEO and you are looking at a pretty hit and miss scenario if the potential customer is not taken into account.
Design for success
An important factor often overlooked during the website redesign is the question of how users find your business among the plathora of competitors all gunning for the same audience? SEO (search engine optimisation) helps tremendously to not only bring greater visibility and drive users to your website but the ability to specifically target queries that users may have e.g. reviews, news, discounts etc.
Search engine companies offer the best gateway to the increasingly tech-savvy potential customer.
Growing the business
There has been a lot of recent turmoil to be observed not only in the SEO business in Melbourne but further across graphic and web design fields. Not only in relation to project deliverables but further to providing a real and measurable return on investment.
The difficulty lies in the not only customisation or the lack there of in custom solutions across different types of businesses in Melbourne and greater Australia but the lack of general care involved in ensuring that the solutions offered actually delivers a positive effect on the bottom lines.
Before signing up to the yet another rainmaker’s fools gold be sure to not only read the fine print as laid out in the contract but do a little research in the figures presented in the offer.
Usability and design
Usability in web and to a lesser extent in graphic design is now becoming more and more important as the average user is no spoiled by choice of information sources but drowned in them.
The average visitor seeks content that is immediate, gratifying and induce an emotional response in form of humour, entertainment, offense or gossip. In short, they want a connection with what they are reading and the window for that is becoming increasingly smaller.
On the back of this, social media is becoming increasingly important as they present total immersion within the reader where not only are they absorbing the information stream but are creating, contributing and echoing. What this means that the average Joe in Melbourne becomes part of a global network engaged in a think tank on global issues.
The scale can be of any size, and consumerism is increasingly relying on online reaffirmation of their choice of product. To the supplier/reseller/manufacturer this is too costly to ignore.
The Flash deflation
Web and graphic designs are dominated by trends and for a long time, the web design field has been dominated by excessive use of Flash without consideration of the end user. With the inevitable rise of HTML5 and CCS3 the fate of Flash comes under fire, especially with the rise of load times as a factor in the Google algorithm.
Gartner’s Ray Valdes weights in on the issue of Flash (in particular, in context of Apple’s stance on Flash in portable devices) and makes a few interesting points. The most interesting of which is that for the enterprise level websites neither Adobe Flash nor HTML5 will come into play as polish of that nature does not function in stake-holder driven environments.
Stop that Robot! created by Val Lyashov.